OUR TRAINING PROGRAM IS A T-SHAPED APPROACH BASED ON 2 MODULES
MODULE 1 FROM APRIL 19 TO 30, 2021
BUSINESS AND MARKETING AUTOMATION STRATEGY
SALES AND MARKETING PROFESSIONALS LEARN HOW CAMPAIGNING IS POWERED BY DATA, SCALED BY AUTOMATION AND OPTIMIZED BY ANALYTICS.
- Introducing Selligent Marketing Cloud Platform by Ramses Bossuyt
- The marketing and technology landscape
- The impact of digital and technology in your business by Eva Borms, Bank & Insurance Case
- Building your audience (legal, list B, profiling) by Matej Karpisek, Retail Case
- Message building, segmentation, personnalisation by Laurent Baert, Retail Case
- Journey building by Patrice Bosseaux, Automotive Case
- Define benchmarks and KPI's
- Shifts in marketing and customer behavior
- Shifts in business models and challenges
- Time for action, you are now hands-on, hunting season is open !
MODULE 2 FROM MAY 3 TO 14, 2021
SELLIGENT TECHNICAL TRAINING
SELLIGENT MARKETING CLOUD IS A MARKETING AUTOMATION PLATFORM THAT EMPOWERS AMBITIOUS B2C MARKETEERS
The Selligent Cloud allows you to easily launch integrated campaigns, deliver ultra-personalized, highly relevant customer experiences across channels and devices and manage consumer interactions with optimized deliverability.
Thanks to the Cassius Case Live online sessions delivered by our expert coaches, discover how to
- Leverage real-time consumer profil data
- Build data-driven campaign
- Serve personalized data-driven content at scale
- Define your own conversion funnel
- Create converting assets and templates
- Learn new types of metrics
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