OUR TRAINING PROGRAM IS A T-SHAPED (STRATEGY + TOOL) APPROACH BASED ON 2 MODULES
MODULE 1
BUSINESS AND MARKETING AUTOMATION STRATEGY
SALES AND MARKETING PROFESSIONALS LEARN HOW CAMPAIGNING IS POWERED BY DATA, SCALED BY AUTOMATION AND OPTIMIZED BY ANALYTICS.
- The marketing and technology landscape
- The impact of digital and technology in your business
- Building your audience (legal, list B, profiling)
- Message building, segmentation, personnalisation
- Journey building
- Define benchmarks and KPI's
- Shifts in marketing and customer behavior
- Shifts in business models and challenges
- Time for action, you are now hands-on, hunting season is open !
MODULE 2
TECHNICAL TRAINING
HUBSPOT SELLIGENT, SALESFORCE OR KLAVIYO DIVE IN YOUR MARKETING AUTOMATION PLATFORM
Thanks to the Cassius Case Live online sessions delivered by our expert coaches, discover how to
- Leverage real-time consumer profil data
- Build data-driven campaign
- Serve personalized data-driven content at scale
- Define your own conversion funnel
- Create converting assets and templates
- Learn new types of metrics
#LearnMarTech