T-SHAPE PROGRAM

 

 

 

 

 

OUR TRAINING PROGRAM IS A T-SHAPED (STRATEGY + TOOL) APPROACH BASED ON 2 MODULES

 

MODULE 1

BUSINESS AND MARKETING AUTOMATION STRATEGY          

SALES AND MARKETING PROFESSIONALS LEARN HOW CAMPAIGNING IS POWERED BY DATA, SCALED BY AUTOMATION AND OPTIMIZED BY ANALYTICS.   

 

- The marketing and technology landscape

- The impact of digital and technology in your business

- Building your audience (legal, list B, profiling)

- Message building, segmentation, personnalisation

- Journey building

- Define benchmarks and KPI's

- Shifts in marketing and customer behavior

- Shifts in business models and challenges

- Time for action, you are now hands-on, hunting season is open !

 

MODULE 2

TECHNICAL TRAINING             

HUBSPOT SELLIGENT, SALESFORCE OR KLAVIYO DIVE IN YOUR MARKETING AUTOMATION PLATFORM

 

Thanks to the Cassius Case Live online sessions delivered by our expert coaches, discover how to                               

- Leverage real-time consumer profil data

- Build data-driven campaign 

- Serve personalized data-driven content at scale

- Define your own conversion funnel

- Create converting assets and templates

- Learn new types of metrics

#LearnMarTech