YOU'LL GAIN AN END-TO-END PERSPECTIVE
OF THE MODERN MARKETING STRATEGY PROCESS
IN THIS ONLINE PROGRAM, SALES AND MARKETING PROFESSIONALS LEARN HOW CAMPAIGNING IS POWERED BY DATA, SCALED BY AUTOMATION AND OPTIMIZED BY ANALYTICS.
Live online sessions delivered by our expert coaches.
What will I learn ?
- Introducing Selligent Cloud Marketing Platform / by Ramses Bossuyt
- The marketing and technology landscape
- The impact of digital and technology in your business / Case : AXA by Eva Borms
- Building your audience (legal, list B, profiling) / Case : MAKRO by Matej Karpisek
- Message building, segmentation, personnalisation / Case : OKAY by Michon Vandoorn
- Journey building / Case : AUDI by Patrice Bosseaux
- Define Benchmarks and KPI's
- Shifts in marketing and customer behavior
- Shifts in business models and challenges
- Time for action, hunting season is open !