CASSIUS CASE, THE FIRST SPECIALIST IN THE FIELD OF MARTECH TRAINING
#LearnMarTech
HOW DOES IT WORK ?
1. ANALYSE DIGITAL MATURITY
- Marketing Automation maturity assessment
- Funnel analysis
- Data quality & sanity check
- Documented vision on Marketing Automation
- Business case development
- Strategy assesment & finetuning and KPI development
2. ROAD MAP FOR IMPLEMENTATION
- Buyer persona creation
- Segmentation model
- Customer journey map
- Campaign flow definition
- Content plan
- Data strategy
- Lead scoring model
- Functional, operational & technical requirements
- System architecture
- Vendor comparison & selection
- Roadmap for implementation
3. GET HANDS ON
- Action Plan creation
- Content creation
- Graphical design & template creation
- Campaign set-up
- Functional & user acceptance testing
- Lead generation & nurturing set-up
- Roadmap for implementation
4. RUN CAMPAIGNS
- Action creation
- Campaign execution & management
- Content training
- Coaching on-the-job
- KPI Dashboard
1. ANALYSE DIGITAL MATURITY
- Marketing Automation maturity assessment
- Funnel analysis
- Data quality & sanity check
- Documented vision on Marketing Automation
- Business case development
- Strategy assesment & finetuning and KPI development
2. ROAD MAP FOR IMPLEMENTATION
- Buyer persona creation
- Segmentation model
- Customer journey map
- Campaign flow definition
- Content plan
- Data strategy
- Lead scoring model
- Functional, operational & technical requirements
- System architecture
- Vendor comparison & selection
- Roadmap for implementation
3. GET HANDS ON
- Action Plan creation
- Content creation
- Graphical design & template creation
- Campaign set-up
- Functional & user acceptance testing
- Lead generation & nurturing set-up
- Roadmap for implementation
4. RUN CAMPAIGNS
- Action creation
- Campaign execution & management
- Content training
- Coaching on-the-job
- KPI Dashboard